One of the world's biggest companies has found itself in hot water. Google is dealing with the effects of a massive leak that claimed to expose the inner workings of its search engine. The leak came ...

Representative Ted Lieu couldn't contain himself after hearing his colleagues in Congress whinge to Google CEO Sundar Pichai about how the search engine was biased against conservatives. "If you want ...

A search problem refers to the task of finding a solution within some space of possible options, and that space could be made up of discrete steps or continuously varying values. For example, solving ...

This article breaks down the machine learning problem known as Learning to Rank and can teach you how to build your own web ranking algorithm. This quote couldn’t apply better to general search ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

In aviation, the black box is a source of knowledge: a receptacle of crucial data that might help investigators understand catastrophe. In technology, a black box is the absence of knowledge: a ...

Like most digital marketers, I stay current with all Google’s major algorithm changes. I also do a lot of experimenting with various other digital marketing strategies. I’m often pleasantly surprised ...

Google has changed its search algorithm to alter search results in ways it has publicly denied in the past, a new investigation from The Wall Street Journal finds. The report could add fuel to ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...